WHY NOW IS THE BEST TIME TO BUY LIFE INSURANCE…

Gordon Marketing Recommends Putting a Financial Safety Net in Place…

The sluggish economy continues to put financial strain on many of us. So it just makes sense to examine our  budgets and look for ways to trim the fat from our monthly expenses and put more into savings, if possible.

“That’s a great way to help stabilize your finances, but it’s also important that you have a financial safety net in place in case something were to happen to you,” says Lee Duncan, Vice President of Sales & National Training Director with Alliance Group in Lawrenceville, GA. “Life insurance is one of the few guarantees your family can rely on to maintain their quality of life if you were no longer there to provide for them.” (Check out these AMAZING testimonial Videos)

There are 95 million adult Americans without life insurance, according to LIMRA, an insurance industry research group. “The fact is the vast majority of Americans need life insurance and, sadly, most people either have none or not enough,” says Duncan. “If someone depends on you financially, you need life insurance. It’s that simple.”  September is Life Insurance Awareness Month, making it the perfect time to take stock of your life insurance needs. Lee Duncan offers three additional reasons why now is the best time to look into getting life insurance…

• You’ll never be younger than you are now. While that may sound obvious, youth is on your side when it comes to life insurance. It makes good financial sense to get coverage when you’re young and healthy, as premiums are based on your age and health. For most policies, your premiums will be locked in at that rate over the life of  the policy, and can’t be raised due to a change in your health status.
• It’s affordable, with rates near historic lows. People overestimate the cost of life insurance by nearly three times, according to a recent study conducted by LIMRA and the LIFE Foundation, a nonprofit insurance
  education organization. In fact, life insurance rates remain near historic lows; the cost of basic term life insurance has fallen by nearly 50 percent over the past decade. With the addition of Living Benefits – Benefits You Don’t Have to DIE to USE – a life insurance policy like those offered through Gordon Marketing can be the difference between financial life and death.
• “Life happens” says Duncan. “One day life is going along smoothly, and the next, you’re thrown a curve ball.  No one knows what the future holds. None of us expect to die prematurely or suffer a critical or chronic illness, but the truth is roughly 600,000 people die each year in the prime of their lives – and more than half of us will be diagnosed with a chronic or critical disease at some point in our lifetime. That’s why today is always the best day to take care of your life insurance needs.”

“Life Insurance Awareness Month is the ideal time for a life insurance review,” says Duncan. “I urge everyone to take a few minutes out of their busy schedules this month to make sure they have adequate life insurance protection – ideally, with Living Benefits.” According to Duncan, consumers can get a general sense of their life insurance needs by visiting the Insurance 101 page – complete with a handy tool and calculator. The next step, suggests Duncan, should be to contact a local insurance professional, who can conduct a more comprehensive needs analysis and help you find the right products to fit your specific needs and budget.